E-commerce & Digital Lead, UA&EECA
Job Description
Objective - to create and execute Digital Media & E-commerce Strategy in Professional (B2B) business leading strategy and execution delivering cost effectiveness lead and contract generation, build awareness of JDE Professional brand and share digital expertise internally and in terms of Customer specific projects.
Zone of responsibility – Ukraine, Moldova, Kazakhstan, Uzbekistan, Georgia
- DIGITAL MEDIA STRATEGY AND EXECUTION
Regular Market analysis, Competitor analysis in B2B business in Digital & E-commerce
Creation of Annual Strategy, define clear KPIs, execution plan across all digital and e-com platforms
Creation of high-quality online content database for Web sites and Digital campaigns in cooperation with Marketing team
Analysis of campaigns, cost effectiveness of lead generation and contracts
Development of Web sites both as main web and special projects via landing pages (for Selling coffee machines, Barista academy, Service, Spare parts etc.)
- E-COMMERCE DIGITAL CAMPAIGN EXECUTION AND ANALYSIS
Launch of digital campaigns via agencies
Regular work with CRM (NetHunt) to generate insights for future campaigns
Analysis of campaigns, cost effectiveness of lead generation, regular improvement of campaigns
- DIGITAL SUPPORT OF CUSTOMERS, EVENTS ANS CAFÉ PROJECT
Active participation in internal and external meetings regarding Customer specific projects, Events and Café project
Prepare customized digital content (visual, video) and launch in cooperation with Customers
Tracking effectiveness of campaigns, post analysis
Qualifications
Additional Information
- Competitive salary and comfortable working conditions (hybrid format)
- Compensations & benefits (including insurance programs and meal allowance)
- Rewards & recognition program, learning and development in multicultural environment
- Democratic corporate culture and open management team
- Opportunity to become expert in coffee&tea
- #LI-DNI
JDE Peet’s is the world's leading pure-play coffee and tea company, with local roots dating back to 1753, and is headquartered in the Netherlands. We unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona.
What’s it like to work at JDE Peet’s?
We are people united by the power and possibility of tea and coffee. At JDE Peet’s, we thrive on the freedom to pursue opportunities, provoking new ideas to make an impact at scale. Our ambition is simple – JDE Peet's: unleashing the possibilities of coffee and tea.
We bring action to our intentions, following through on what was agreed, always pushing things forward. We offer our people a range of learning and development programmes to support their personal growth.
At JDE Peet's, we believe it’s amazing what can happen over a cup of coffee or tea.
Apply to unleash a cup of amazing for your career. UNLEASH YOUR POSSIBILITY!
Find out more at http://careers.jdepeets.com